Armani Exchange — known as AX — brings Italian street style and urban energy to everyday watchmaking. Launched in 1991 and inspired by dance music and city culture, AX sits at the bold, youthful end of the Armani family — offering the same design DNA as Emporio Armani but with a more casual, street-ready edge.

At The Watches Men, our Armani Exchange collection is built for men who want a strong, fashion-forward watch without the luxury price tag. Popular styles include the AX2103 black dial stainless steel bracelet watch and the AX1326 Active Chronograph — both featuring large 44–46mm cases, quartz movements, and date display windows.

AX watches pair perfectly with casual and smart-casual outfits, making them ideal for everyday wear. All models feature stainless steel construction and water resistance up to 50 metres.

Every watch is 100% authentic, brand new, and shipped from our Auckland warehouse. Free delivery across NZ and Australia on orders over $300, with Afterpay and Zip available at checkout.

SHIPPING
For information about our shipping system, please visit our shipping page.

RETURNS
For information about our returns procedure, please visit our returns page.

Watches OF Europe is a registered company based in Auckland, New Zealand and is an online wholesale trader for branded watches.

We offer best prices worldwide!
Our website is extremely secure with McAfee security, among other fraud prevention apps installed in place.

We challenge you to find the same or cheaper price online of a genuine timepiece. And if you do, we can beat it by 5%.

Authenticity guaranteed and 100% brand new watches unless otherwise stated.

We have a team with over 20 years of experience in watch sales. Knowledgeable, professional and courteous support. We also have tons of satisfied and returning
customers.

Quality name-brand products from Diesel, Michael Kors, Emporio Armani, Maserati, Skagen, Invicta, Guess and more! You will certainly love our products.

100% Satisfaction money-back guarantee.
All items in stock & ready to ship.

We love watches, we love our customers, and our customers love our products!